The Cirlces Initiative
Client
ProjectViz
Involvement
1 Product Lead · 1 Brand Designer · 1 Web Designer · 1 Front-End Engineer
Scope
Branding package · Narrative landing page · Campaign page toolkit
Results
In collaboration with the Art of Living team, we embarked on a remarkable venture
to develop a distinctive brand identity for the World Culture Festival (WCF), which will be held at the
DC National Mall this October.
Our mission was twofold: to showcase the festival’s deep-rooted connection to the Art of Living while imbuing it with a strong, modern, and bold essence of its own.
Our mission was twofold: to showcase the festival’s deep-rooted connection to the Art of Living while imbuing it with a strong, modern, and bold essence of its own.
GOAL
This think-tank gathers small expert circles to tackle sprawling global problems. Their brand felt as abstract as the mission. They needed clarity without losing depth and a landing page that welcomed both academics and action-takers.
RESULTS
We drew a single blue ring accented by three flowing wavelets. The waves suggest knowledge radiating and voices converging. A gradient drifts from sky to deep ocean, adding depth without weight. Hair-line grids arrange dense research while keeping the page airy. The mark feels organic; the layout feels precise. Together they show how one idea spreads outward.
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The Cirlces Initiative
Client
The Circles Initiative
The Circles Initiative
Involvement
1 Product Lead · 1 Brand Designer · 1 Web Designer · 1 Front-End Engineer
1 Product Lead · 1 Brand Designer · 1 Web Designer · 1 Front-End Engineer
Scope
Branding package · Narrative landing page · Campaign page toolkit
Branding package · Narrative landing page · Campaign page toolkit
Results
A calm, precise brand that lets expert groups launch new cause pages in minutes while staying on message.
A calm, precise brand that lets expert groups launch new cause pages in minutes while staying on message.
GOAL
This think-tank gathers small expert circles to tackle sprawling global problems. Their brand felt as abstract as the mission. They needed clarity without losing depth and a landing page that welcomed both academics and action-takers.
RESULTS
We drew a single blue ring accented by three flowing wavelets. The waves suggest knowledge radiating and voices converging. A gradient drifts from sky to deep ocean, adding depth without weight. Hair-line grids arrange dense research while keeping the page airy. The mark feels organic; the layout feels precise. Together they show how one idea spreads outward.