Smarter’s founders believed an AI recruiter should feel like a colleague, not a dashboard. They already held strong technology but no identity, and recruiters bounced between tabs that scattered focus. We had to bind brand and interface into a single, graceful gesture that promised clarity before the first click.

We began with one question—What does a friction-free hire feel like? Two unfolding ribbons answered, merging into an unmistakable “S.” A violet-to-lilac gradient carries insight upward. Cards breathe with context, an on-screen coach suggests next moves in plain speech, and spacious type keeps everything human. Recruiters now work in one view that feels aware, helpful, and unmistakably Smarter—which is exactly what the AI aims to be.