The team had built a powerful AI hiring engine, yet every pitch opened with a disclaimer: “Ignore the logo, we’re redesigning.” Past agencies handed them fragments—clever marks that never matched the product or each other.

We began with a single question: What does a friction-free hire feel like? The answer shaped everything. Two continuous lines fold into an unmistakable “S,” showing a path with no dead ends. A violet-to-lilac gradient lifts the form, hinting at insight rising out of data. Typography stays open and spacious, mirroring the ease the software promises. Launch day came; the slides, the site, the dashboard—every surface spoke in one voice. Investors stopped asking about the product name. They already knew it.

The non-profit unites small expert groups to tackle sprawling global problems, yet its brand felt as abstract as its mission. They needed clarity without losing depth. We drew a single blue ring accented by three flowing wavelets. The waves suggest knowledge radiating and voices converging. A soft gradient moves from sky to deep ocean, adding quiet depth without weight. Thin grid lines underpin layouts, balancing the organic mark with academic clarity. Armed with SVGs and CSS tokens, the team now spins up new pages overnight, each one resonating with the same calm conviction.