In one week we delivered a focused marketing site that turns first-time curiosity into verified emails. Visitors see a clear promise, three benefit checkpoints, and one friction-free sign-up path. A built-in CMS lets the team tweak, copy or swap screenshots without calling a developer, and basic analytics are wired in from day one. The page went live, ad spend stayed flat, and the wait-list grew to 20k sign-ups in ten days, proof that clean storytelling and a single call-to-action beat flashy gimmicks every time.